WIN@JM Interview Series: Heidi Michael’s Journey of Innovation and Leadership

The Women’s Inclusive Network group (WIN@JM) at Johns Manville regularly publishes stories featuring women across the company. These women have technical responsibility for product lines in each of Johns Manville’s three core businesses.  

In this edition of our WIN@JM Spotlight, we feature Heidi Michael, a chemical engineer with more than 15 years of experience in R&D and business development, now thriving as a Sales Manager at Johns Manville. Multilingual, passionate about nature and a believer in empowering women through confidence and reciprocity, Heidi brings both expertise and heart to everything she does. We sat down with Heidi to learn more about her journey, passions, and insights. Read on to learn more. 

Tell us about yourself. 

I was born in Finland, still live in Finland, and will probably stay in Finland forever. I grew up in a lake district, so lakes will always be closest to my heart—even though I’ll happily admit that the sea and the Finnish archipelago are absolutely stunning. 

What is your professional background?

I have a Master of Science in Engineering with a focus on Polymer Chemistry. I began my career in R&D and spent 15 years developing binders for nonwovens. I also worked as a global business developer, identifying new opportunities in nonwovens for textile chemicals. After that, I left large multinational companies to work for a smaller company, where I became the business director of its nonwovens division. I have now been with Johns Manville for 12 years. My current role is Sales Manager, Nordic, and I also have responsibility for key global customers.

Why did you choose to work at Johns Manville?

I have Stefan Mohr to thank for that great choice, as he convinced me to take on what, to me, felt like a challenge, moving from development to sales. Johns Manville was looking for someone in the Nordics who spoke the local languages and knew nonwovens. The funny part is that the company initially had in mind not to choose a Finnish person - Finns are known for being a bit quiet, I guess. But they still decided to hire me — typical Finn or not; I’ll let others decide. Finns don’t brag, so I’ll just quietly appreciate it.

How many languages do you speak?

My mother tongue is Swedish, and of course, I speak Finnish. I speak English as well, and I try to speak some German. Thanks to my lovely colleagues, I even get to practice a bit of the Bavarian dialect – they are so patient with me!

Are there any important mentors in your life?

I really appreciated the time I participated in the Johns Manville Emerging Leaders program in Denver. We had many opportunities to interact with management, and it was a great experience. One of the coaching sessions was a true “Lollipop moment” - when someone says something to you that fundamentally makes your life better, without that person realizing the huge impact it had on you. I would encourage people to think of such a moment and then go tell that person.

Could you share some advice for women?

I don’t remember where I read it, but we should stop apologizing and start thanking. I’ve noticed many times that women tend to apologize for so much. They say things like “I’m sorry I did this” or “Sorry I’m like that.” Therefore, if someone assists you, don’t say, “I’m sorry you have to help me so much.” Instead, say, “Thank you for doing me a favor.”

Have you had meaningful training at Johns Manville?

The best training ever was Negotiation Skills with Tim Birdsall. I learned the principle of reciprocity, you know - give something, get something, and foster a win-win mindset. If someone thanks you for doing something, respond with: “Thank you. I’m sure you would have done the same for me.” It plants the seed for reciprocity and, in negotiations, gives you the opportunity to ask for something in return.

(True story: I used this with a customer after helping them with an emergency. When I said, “I’m sure you would have done the same for me,” he simply answered, “No.” I still smile when I think about it.)

Do you have any favorite memories of working here or about your colleagues?

Oh, so many. I especially value the sales meetings when we all come together as a larger group. We have had many memorable meetings. I am most grateful that the meeting in Finland was so well received. People thought the fish was fantastic: freshly caught from the sea and prepared over a fire. We had a great time.

What is the best advice you would give to your younger self?

Believe more in yourself.

What do you like to do in your spare time?

I love being outdoors — nature is where I feel at ease. If money or time were no obstacle, I would spend the entire winter skiing in the Alps!

What is your favorite food or cuisine?

My husband's cooking. I cannot complain.

Any fun fact about you that may surprise people?

Well, when I was young, I competed in bodybuilding. For me, it was never about flexing on a stage. It’s more about seeing how far I can push myself physically and mentally. Honestly, after surviving those workouts, anything that lands on my desk feels very manageable.

Finally, what do you enjoy most about working with your colleagues? 

 I’ve realized that the things you remember and value in life are people and experiences. That’s why I appreciate Johns Manville's emphasis on people—putting people first and creating the Johns Manville experience. It truly aligns with my own values. And, of course, having colleagues who share the same values makes all the difference.